Eclipsys
Launch Date: September 2009
Project type: Web site content
Services: Web content and SEO copywriting
URL: www.eclipsys.com
About the project: Eclipsys, a leading healthcare IT company, needed to redesign its entire corporate Web site to more accurately reflect the company’s offerings following a couple of major acquisitions, to more holistically tell its brand story and communicate its competitive advantage. In the process, Eclipsys decided to revisit all of the content on the site, in order to present unified messaging and the most up-to-date information about its solutions
Night Writer worked with Eclipsys to interview product marketing stakeholders across the organization and write new content for Eclipsys’ solutions, corporate pages and home page. Stacey worked closely with the project team throughout the entire initiative