Microsoft Amalga
Launch Date: May 2009
Project type: Web site redesign
Services: Web content and project management
About the project: The Microsoft Amalga family of products from Microsoft Health Solutions Group evolved in its product strategy and brand; as the company learned more about the market and the products themselves were further developed, Microsoft needed to improve visibility and tell the story of the products in a clear, compelling way. Two years in a row, Stacey provided:
- Project management of two different Web site redesigns, including management of timelines, designers, information architects and production teams
- Management of content development with copywriters and editors
- Copywriting, messaging mapping and copy editing