Marcom

White Papers

Closing the Loop in Medication Management

To support the marketing of its Amalga Hospital Information System to Europe, Middle East and Asia-Pacific markets, Microsoft Health Solutions required a white paper explaining closed loop and how its system could help hospitals achieve this important milestone. Stacey researched and wrote this white paper, which was unveiled at a major international trade show in Bangkok. Download the PDF white paper

Breaking Down Borders in International Medicine

Medical tourism — hospitals catering to overseas patients who travel to receive medical care — is a booming business in certain markets, particularly Asia-Pacific, South America and the Middle East. This white paper examines the opportunities and specific challenges facing international hospitals, who must deliver exceptional service and a memorable experience in additional to perfect care. Stacey researched and wrote this paper to examine and promote the role of modern technology — including Microsoft’s Amalga Hospital Information System — in the success of international medicine. Download the PDF white paper

The Wired Pharmacist

In 2002, one of the biggest hurdles McKesson faced in converting customers to Web-based ordering was the resistance to adopting broadband Internet access, especially among independent retail customers. Stacey researched and wrote this white paper to accompany a migration campaign. The white paper promoted the importance of moving to the Web for real-time data and other benefits for other small business owners. Download the PDF white paper