Integrated Communications
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McKesson’s Medication Adherence Counseling ProgramThis program gives community retail pharmacists a chance to counsel patients on their medications to help increase compliance and improve outcomes — and to get compensated for doing it. To increase pharmacist engagement with the program, Stacey created and managed an editorial calendar and providing copywriting and design for a number of online, fax and email communications, including a biweekly newsletter, customer profiles and banner ads. Contact us for more information |
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McKesson Pharmacy-Based Patient Recruitment ProgramMcKesson launched a unique program to help pharmaceutical manufacturers and research organizations more effectively pre-screen potential patient volunteers for clinical trials. Stacey helped McKesson create an integrated communications campaign that employed careful timing, precise messaging and a variety of outreach channels to orchestrate the many pieces and players that would make the program a success. Contact us for more information |
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McKesson H1N1 Internal CommunicationsMcKesson was the only pharmaceutical distributor selected by the federal government to manage the logistics and shipment of the H1N1 influenza vaccine and related supplies during the 2009-2010 flu season. Already focused on media relations, the company needed someone to devise an internal communications plan to manage outreach to its 35,000 employees, including the project team and other affected audiences. Stacey created a multifaceted internal communications plan and managed key updates to stakeholders, as well as the rollout of communications for a project-specific corporate values program. Contact us for more information |
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Stanford Hospital & Clinics Service ExcellenceStanford Hospital & Clinics launched an organization-wide initiative to increase patient and employee satisfaction through improved service quality. Stacey developed concepts and provided copywriting graphic design for an internal and external communications campaign, including an employee playbook, e-newsletter, posters and more. Contact us for more information |
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McKesson Home HealthcareAs a rapidly growing category, home healthcare offered McKesson a clear opportunity for growth. The company decided to relaunch its 20-year-old home healthcare program as a more focused offering with strong marketing support for customers. This toolkit was key to the success of the relaunch. Stacey wrote and oversaw the design of a brochure/folder that contained a catalog, sell sheets, and consumer-facing marketing tools, and managed the creation and production of all materials within. Download a PDF sample |
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IPC/ServAll MergerThis top-secret M&A project involved the retail pharmacy industry’s two major buying groups. Stacey helped to orchestrate a massive and incredibly complex communications campaign: 12 different versions of a customer letter, detailed planning of an all-hands sales meeting and customer calling campaign, announcement scripts and more. The event was unprecedented in McKesson’s history, and the response from customers was overwhelmingly positive. Contact us for more information |
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McKesson Supply Management Online MigrationMcKesson Pharmaceutical faced the challenge of migrating thousands of pharmacy customers, who were used to using a dialup ordering system or calling in their daily orders for drugs and healthcare products, to a state-of-the-art Web-based supply management system. Stacey supported a multifaced migration campaign that combined a brochure, white paper and sales tools to enable broad outreach to the company’s customer base. Contact us for more information |