Brochures and Collateral
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Remedi Med-Pass Solution BrochureRemedi SeniorCare launched a solution that represented a new paradigm in the way long-term care nurses administer medications to their residents. The company needed to communicate the benefits of the solution to an notoriously change-adverse audience. Stacey worked with the client to develop messaging, write the launch brochure and contribute to the piece’s creative direction. Download the PDF brochure |
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Microsoft Amalga Life Sciences BrochureStacey worked with Microsoft’s product management and marketing teams to write a brochure used to help launch the product at a major industry trade show. The brochure aimed to help Microsoft overcome a natural skepticism among an audience that in the past had encountered a number of software solutions attempting unsuccessfully to achieve the same things. Download the PDF brochure |
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Microsoft Amalga HIS BrochuresIn preparation for a major international trade show, Microsoft’s Health Solutions group needed to quickly create a series of brochures for a recently acquired and newly rebranded product, the Amalga Hospital Information System. Stacey interviewed executives and subject matter experts in the group’s Bangkok office and crafted six brochures that went beyond features and benefits, telling the story of the end-to-end system’s value in the context of industry needs. Download a sample PDF brochure |
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Closed Loop Distribution BrochureThe Closed Loop Distribution handheld supply management system helps hospital pharmacies increase their productivity in a variety of areas, but customers needed to justify the investment. This brochure, for which Stacey wrote and managed the design, attempted to clearly show the multiple uses of the technology as well as the potential savings it could help pharmacies realize. Download the PDF brochure |
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Hampstead Home Health Care BrochureThis startup home healthcare agency in New Hampshire needed a basic marketing packet to hand to case managers during pitch meetings. But the agency also had something unique: the owner’s personal and deep belief in the powerful effects of home care, based on her own experience with moving her elderly parents from a long-term care facility back to their home. Stacey helped Hampstead’s owner write and design a collection of warm, beautiful marketing materials that promoted her services and told her story. Download the PDF brochure |
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McKesson Generics Program BrochureMcKesson’s generics program added two enhancements to its program to help pharmacies get fast access to high-demand generic pharmaceuticals, including Schedule II drugs. Stacey wrote and managed the design of a kit with all the necessary pieces inside, with the intent of making enrolling as easy and non-intimidating as possible for busy pharmacists. Download the PDF brochure |