Brand Standards and Guidelines
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Silicon Valley Bank Style GuideStacey developed the editorial style guide to help SVB communicate with consistency through the hundreds of thought leadership articles and content pieces it produces each year. Contact us for more information |
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McKesson Brand Identity SystemStacey project-managed the creation of a unified brand identity system for McKesson Corporation, so everyone in the company could speak with one voice to all target audiences. The project included extensive market research, coordinating design reviews, and leading the RFP process to select a digital asset management system. Contact us for more information |
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McKesson Brand ArchitectureStacey helped to manage the extensive quantitative customer market research process, as well as reviews and presentations to senior management, to arrive at a company-wide consensus about how the company would organize its brands to go to market. Contact us for more information |
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McKesson Editorial Style GuideStacey managed the process of creating a corporate-wide editorial style guide that the entire company could adopt. Building the style guide based both on best practices and business-specific needs, Stacey also put together a steering committee made up of marketing writers and editors to make decisions about the organization and content of the style guide and work through conflicts. Contact us for more information |
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McKesson National Photo LibraryStacey worked closely with the company’s branding agency to develop photography guidelines that worked with the new identity, then helped to select a photographer, plan and direct large-scale photo shoots at customer sites, select images, and implement their usage in print and Web communications, all within a matter of a few months. Contact us for more information |
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McKesson Signage GuidelinesStacey coordinated the process of exploring, developing and rolling out signage guidelines — working closely with the company’s head of design and construction, retaining and project-managing guideline design by a major brand agency, overseeing the construction of sign prototypes, and managing the review, approval and communication process to marketing and facilities stakeholders. Contact us for more information |