We’ve all seen examples of bloated, jargon-heavy marketing copy that makes our eyes roll into the backs of our heads. Seeing it out of context from the Web site or brochure that is its normal habitat, called out as an example of lazy, long-winded space-filler, makes us laugh.
We laugh as the consumers of such copy [...]
A few weeks ago my favorite usability guru issued an Alertbox reminding communicators of the importance of always maintaining context when writing Web content:
Writing for the Web differs because various users might approach a given piece of content in different ways … In some of these scenarios, users see only a small portion of the [...]
