Radio Shack has launched an ad campaign aimed at overhauling its brand image. In its marketing, the retailer has shortened its name to “The Shack” and adopted a wacky tone (presumably à la the bizarro-world marketing antics of Burger King) that seems designed to reach a younger audience.
“If you think about how you use nicknames, [...]
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This week a mailer announcing Target’s newly redesigned private brand landed in our mailbox, complete with coupons for many of the products in the private label family. The new Up & Up brand, with its multicolored category system and bubbly upward-pointing arrows, is a departure from the Target bullseye logo. It also seems like a [...]
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