We’ve all seen examples of bloated, jargon-heavy marketing copy that makes our eyes roll into the backs of our heads. Seeing it out of context from the Web site or brochure that is its normal habitat, called out as an example of lazy, long-winded space-filler, makes us laugh.
We laugh as the consumers of such copy [...]
It appears we are finally here: recession. The 24-hour news stations are talking around the clock about the economic implosion, and sharing the nightmare stories of what’s happening to ordinary Americans (these would be the people who live on “Main Street,” according to the folksy colloquialisms of our political candidates) — they’re losing their houses, [...]
The lead story in The New York Times’ business section today featured James Farley, Ford’s CMO (and chief “believer”) who left a cushy position at Toyota to turn around sales for the Detroit automaker. A former Ford owner myself, I count myself among one of the people Farley is trying to convert. I am a [...]
