There are only so many words in our toolbox for B2B marketing copy. But if we use them too much and depend on them to carry the weight of our messages, customers tune out.
There are only so many words in our toolbox for B2B marketing copy. But if we use them too much and depend on them to carry the weight of our messages, customers tune out.
Contrary to popular belief, people do still read online — but the trick is serving up the right content at the right time. Web copy has the power to create deep brand loyalty. Read this summary of Denise Wilton’s IxDA presentation.
Storytelling is so much a part of what I do — but without an understanding of craft, narratives can fall flat. Cindy Chastain shared tips for thinking like a storyteller during IxDA10.
When your Web content is good, it not only attracts visitors, but it incites a viral sharing of the information, which results in high link conversions. If it isn’t, no SEO tricks will help you.
The always-brilliant site Boxes and Arrows recently posted an essay on the dangers of designing without bringing in the content writer. The piece, authored by a designer no less, included a beautiful example of what happens when a Web page template is created lovingly by the interface designer, only to have the live content come [...]
