Did you hear the one about the ad agency that wrote a 27-page creative brief for the rebranding of a major beverage brand that was so pretentious, self-indulgent, and ludicrously aspirational it had everyone in the ad business rolling in the aisles?
The story has been hard to miss since someone leaked the “Breathtaking Design Strategy” [...]
With the announcement of the OBIE Awards, the annual awards from the Outdoor Advertising Association of America, came a brief interview in Adweek with this year’s chief judge, Mark Tutssel at Leo Burnett. Tutssel summed up quite succinctly for readers the three criteria that deemed an advertising campaign an award-winning work of art:
“The work has [...]
British Airways won an award for a newspaper ad campaign it ran to promote the fact that Terminal 5 was no longer a complete and total nightmare, thank you very much.
Conceived and executed in 24 hours, the ad campaign features one short, frills-free statement: “Yesterday at T5 average time through security was 4.7 mins.”
“This campaign [...]
Wired.com has a piece about the launch of the new high-resolution commercial satellite, GeoEye-1, which Google will be using for its various mapping applications.
Now that communities will be photographed from space in such crisp and close-up detail, will more businesses start thinking about their rooftops as prime ad real estate? Target’s already doing it with [...]
I was sitting in traffic coming off the Bay Bridge onto 80/101 in downtown San Francisco the other night around dinnertime, heading to my book group meeting at the worst possible time of day to be commuting from one side of the Bay to the other. As I idled, I started to read billboards. That [...]
