When we talk about creating Web sites and online experiences, we talk about users. But there’s a debate simmering in the online and software communities about whom we as user experience professionals are really serving — and what we should call them.
As ubiquitous as they are, why do so many Web forms leave us frustrated with poor usability? Use these guidelines to reward users and meet your goals with your online forms.
A post-mortem evaluation after a year-long Web redesign gave us the chance to reflect on our success and crystallize learnings from the project.
When your Web content is good, it not only attracts visitors, but it incites a viral sharing of the information, which results in high link conversions. If it isn’t, no SEO tricks will help you.
The always-brilliant site Boxes and Arrows recently posted an essay on the dangers of designing without bringing in the content writer. The piece, authored by a designer no less, included a beautiful example of what happens when a Web page template is created lovingly by the interface designer, only to have the live content come [...]
