When we talk about creating Web sites and online experiences, we talk about users. But there’s a debate simmering in the online and software communities about whom we as user experience professionals are really serving — and what we should call them.
Content strategists from across the globe flocked to Paris in April — and stayed much longer than we anticipated. Read about my biggest a-ha’s from the first-ever content strategy conference.
As ubiquitous as they are, why do so many Web forms leave us frustrated with poor usability? Use these guidelines to reward users and meet your goals with your online forms.
Contrary to popular belief, people do still read online — but the trick is serving up the right content at the right time. Web copy has the power to create deep brand loyalty. Read this summary of Denise Wilton’s IxDA presentation.
Storytelling is so much a part of what I do — but without an understanding of craft, narratives can fall flat. Cindy Chastain shared tips for thinking like a storyteller during IxDA10.
