The always-brilliant site Boxes and Arrows recently posted an essay on the dangers of designing without bringing in the content writer. The piece, authored by a designer no less, included a beautiful example of what happens when a Web page template is created lovingly by the interface designer, only to have the live content come [...]
We’ve all seen examples of bloated, jargon-heavy marketing copy that makes our eyes roll into the backs of our heads. Seeing it out of context from the Web site or brochure that is its normal habitat, called out as an example of lazy, long-winded space-filler, makes us laugh.
We laugh as the consumers of such copy [...]
The visionary Guy Kawasaki guest-blogged on innovation over at Sun Microsystems’ site last year. In his final post on the site, he offered a piece of advice that has continued to resonate with me, and in a way has become the little mantra that I whisper to myself as I work each day. His simplistic [...]
It appears we are finally here: recession. The 24-hour news stations are talking around the clock about the economic implosion, and sharing the nightmare stories of what’s happening to ordinary Americans (these would be the people who live on “Main Street,” according to the folksy colloquialisms of our political candidates) — they’re losing their houses, [...]
I recently returned from a three-day trip to Chicago to attend the inaugural Creative Freelancer Conference, an event put on by HOW magazine (for which I have been a long-time contributor, and to which I fully attribute my one-thing-leads-to-another brand of career success) and Marketing Mentor. HOW is renowned for its excellent HOW Design Conference, [...]
