We’ve all seen examples of bloated, jargon-heavy marketing copy that makes our eyes roll into the backs of our heads. Seeing it out of context from the Web site or brochure that is its normal habitat, called out as an example of lazy, long-winded space-filler, makes us laugh.
We laugh as the consumers of such copy [...]
With the announcement of the OBIE Awards, the annual awards from the Outdoor Advertising Association of America, came a brief interview in Adweek with this year’s chief judge, Mark Tutssel at Leo Burnett. Tutssel summed up quite succinctly for readers the three criteria that deemed an advertising campaign an award-winning work of art:
“The work has [...]
