With the announcement of the OBIE Awards, the annual awards from the Outdoor Advertising Association of America, came a brief interview in Adweek with this year’s chief judge, Mark Tutssel at Leo Burnett. Tutssel summed up quite succinctly for readers the three criteria that deemed an advertising campaign an award-winning work of art:
“The work has [...]
A few weeks ago my favorite usability guru issued an Alertbox reminding communicators of the importance of always maintaining context when writing Web content:
Writing for the Web differs because various users might approach a given piece of content in different ways … In some of these scenarios, users see only a small portion of the [...]
The past several days I’ve seen a few interesting developments and discussions on the potential of social media for a more enlightened, and even productive, healthcare provider community.
One is The Bedside Trust, a sort of thinktank of healthcare executives and providers that has set up shop as a social network on the SocialCast platform. The [...]
The visionary Guy Kawasaki guest-blogged on innovation over at Sun Microsystems’ site last year. In his final post on the site, he offered a piece of advice that has continued to resonate with me, and in a way has become the little mantra that I whisper to myself as I work each day. His simplistic [...]
Every marketing expert with a blog and a pulse has already released a “predictions” list for 2009 — they’ve become as ubiquitous as the end-of-year best-of albums and Oscar favorites. Neither a soothsayer nor a guru, I won’t endeavor to predict the future. But I can make some educated guesses, based on a lot of [...]
