Radio Shack has launched an ad campaign aimed at overhauling its brand image. In its marketing, the retailer has shortened its name to “The Shack” and adopted a wacky tone (presumably à la the bizarro-world marketing antics of Burger King) that seems designed to reach a younger audience.
“If you think about how you use nicknames, [...]
Did you hear the one about the ad agency that wrote a 27-page creative brief for the rebranding of a major beverage brand that was so pretentious, self-indulgent, and ludicrously aspirational it had everyone in the ad business rolling in the aisles?
The story has been hard to miss since someone leaked the “Breathtaking Design Strategy” [...]
With the announcement of the OBIE Awards, the annual awards from the Outdoor Advertising Association of America, came a brief interview in Adweek with this year’s chief judge, Mark Tutssel at Leo Burnett. Tutssel summed up quite succinctly for readers the three criteria that deemed an advertising campaign an award-winning work of art:
“The work has [...]
British Airways won an award for a newspaper ad campaign it ran to promote the fact that Terminal 5 was no longer a complete and total nightmare, thank you very much.
Conceived and executed in 24 hours, the ad campaign features one short, frills-free statement: “Yesterday at T5 average time through security was 4.7 mins.”
“This campaign [...]
It appears we are finally here: recession. The 24-hour news stations are talking around the clock about the economic implosion, and sharing the nightmare stories of what’s happening to ordinary Americans (these would be the people who live on “Main Street,” according to the folksy colloquialisms of our political candidates) — they’re losing their houses, [...]
