Last weekend, I was riding with my husband and daughter on a busy four-lane commercial street on a Sunday afternoon, on our way back from shopping for a toddler bed at IKEA. Typically while I’m riding as a passenger, I space out and stare out the window and neglect to pay attention to the negotiations [...]
The always-brilliant site Boxes and Arrows recently posted an essay on the dangers of designing without bringing in the content writer. The piece, authored by a designer no less, included a beautiful example of what happens when a Web page template is created lovingly by the interface designer, only to have the live content come [...]
We’ve all seen examples of bloated, jargon-heavy marketing copy that makes our eyes roll into the backs of our heads. Seeing it out of context from the Web site or brochure that is its normal habitat, called out as an example of lazy, long-winded space-filler, makes us laugh.
We laugh as the consumers of such copy [...]
Corporations are increasingly learning how to use social media to add value and build layers of new, shared knowledge. But the key to social media success is being able to capture fragmented knowledge and learn from it.
A recently published e-book from Dow Jones, The Conversational Corporation, studies how some companies have created cultures of collective [...]
Did you hear the one about the ad agency that wrote a 27-page creative brief for the rebranding of a major beverage brand that was so pretentious, self-indulgent, and ludicrously aspirational it had everyone in the ad business rolling in the aisles?
The story has been hard to miss since someone leaked the “Breathtaking Design Strategy” [...]