When we talk about creating Web sites and online experiences, we talk about users. But there’s a debate simmering in the online and software communities about whom we as user experience professionals are really serving — and what we should call them.
Content strategists from across the globe flocked to Paris in April — and stayed much longer than we anticipated. Read about my biggest a-ha’s from the first-ever content strategy conference.
There are only so many words in our toolbox for B2B marketing copy. But if we use them too much and depend on them to carry the weight of our messages, customers tune out.
As ubiquitous as they are, why do so many Web forms leave us frustrated with poor usability? Use these guidelines to reward users and meet your goals with your online forms.
What happens when a verbal thinker and independent creative has to work visually and collaboratively, racing against the clock? Read about my experience with this popular UX workshop.