Monthly Archives: January 2009

Is social media the platform for solving healthcare's problems?

The past several days I’ve seen a few interesting developments and discussions on the potential of social media for a more enlightened, and even productive, healthcare provider community.
One is The Bedside Trust, a sort of thinktank of healthcare executives and providers that has set up shop as a social network on the SocialCast platform. The [...]

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You'll never know unless you try

The visionary Guy Kawasaki guest-blogged on innovation over at Sun Microsystems’ site last year. In his final post on the site, he offered a piece of advice that has continued to resonate with me, and in a way has become the little mantra that I whisper to myself as I work each day. His simplistic [...]

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9 for ’09: brand communications hypotheses for the new year

Every marketing expert with a blog and a pulse has already released a “predictions” list for 2009 — they’ve become as ubiquitous as the end-of-year best-of albums and Oscar favorites. Neither a soothsayer nor a guru, I won’t endeavor to predict the future. But I can make some educated guesses, based on a lot of [...]

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